DEWA's Vision, Mission, Motto and Values

Introduction

Strategic Planning is crucial for any organization. DEWA Strategic Plan is a five year plan and its current strategic plan covers the term from 2012 - 2016.

DEWA's Strategic Direction

DEWA's Strategic direction comprises of its Vision, Mission, Motto and Values, which define its strategic direction. Strategic objectives are then identified in light of this; which are incorporated into its respective themes and the four distinct perspectives of the Balanced Scorecard: Financial, Internal Processes, Customers, and Support, Learning & Growth. The figure below provides an illustrative representation of how mission and values-focused strategy drives the four perspectives.

Balanced Scorecard Strategic Management Model

DEWA's values should pervade all aspects of its Strategic Direction, including the Vision, Mission and four perspectives of the Balanced Scorecard.

Our Vision

A Sustainable World-Class Utility

Our Mission

Meeting customer satisfaction and promoting Dubai’s vision through delivery of electricity and water services at a world-class level of reliability, efficiency, safety and environment by a competent workforce and effective partnerships; supporting resources sustainability.

Our Motto

For Generations to come

This reflects two key elements; the first is that DEWA is committed to a long-term sustainable future for delivery of electricity and water to the Emirate of Dubai. This leads to the second element, that this can only be achieved by taking an ethical and sustainable attitude to the development of electricity and water.

Our Values

DEWA’s mission statement reflects the values of DEWA; its principles, beliefs and organizational culture. These values are: Integrity, Fairness, Transparency, Teamwork, Industry Leadership, Professionalism, Corporate Social Responsibility, Customer Focus and Sustainability. Values represent DEWA’s ethics, beliefs, culture and “the way we do things around here.” Leaders play a critical role in promoting and exemplifying these values to drive and promote a performance-based culture.

Integrity

Integrity is the foundation of our business. We are committed to the highest standards of business and work ethics, complying with all applicable laws, in all our communications and actions.

Fairness

We treat our stakeholders impartially, honestly, with dignity and respect.

Transparency

We conduct our business with openness and transparency. We recognize our stakeholders’ right for access to relevant information.

Teamwork

We share our resources and skills, exchange knowledge and expertise, and we promote cooperative efforts that create synergies within teams and in a workplace that enables people to get involved in making decisions that advance our corporate objectives.

Industry Leadership

We seek to be at the cutting edge with our key processes. We apply world-class technology to our products and services, and we strive for operational excellence to provide objective and innovative solutions to critical problems.

Professionalism

We execute our work with the highest standards of competence, expertise and thoroughness. We follow our organization’s rules, procedures, and policies, and we develop positive relationships to deliver quality products and services, and satisfy our stakeholders.

Corporate Social Responsibility

We take our responsibility towards society seriously. We contribute to the communities in which we live and work, through public involvement and respect for society and the environment.

Customer Focus

We anticipate our customers’ needs and we seek to exceed their expectations through our commitment to continuous improvement in product- and service-quality. We constantly focus on customer satisfaction.

Sustainability

We continuously strive in an economic and efficient way in all our operations to effectively preserve the ecosystem, natural resources and environment of Dubai; promote conservation of electricity and water and care for our customers and society; both now and for generations to come.

DEWA Stakeholders

DEWA incorporates the vested interests of all its stakeholders, which involves a holistic approach to doing business and taking a wider view of the industry in which it operates. DEWA’s key stakeholders comprise six main categories: