Strategy Map

The strategy map provides a clear visual indicator of how the themes and the four perspectives of the third generation Balanced Scorecard interrelate to each other and form the overall strategy of the organization. The map is a pictorial representation of an organization’s strategy. It shows a logical, step-by-step connection between Themes, Perspectives and Strategic Objectives. It shows a cause-and-effect relationship from the bottom row (Learning and Growth) to the top row (Financial Perspective) via Internal Processes and Customer Perspectives.

The Financial and Customer Perspectives typically focuses on the lag indicators while the Internal Processes and Support Learning & Growth Perspectives focus on lead indicators.