DEWA launched the Conservation Tips campaign, “Save our Natural Resources for Future
Generations,” to help the authority’s customers and general audiences to reduce
their electricity and water consumption levels.
The core message in the media communication was of simple tips and effective guidance
for saving electricity and water through rational consumption practice. Upon individuals
following the tips provided, the emirate’s consumption rate will be reduced while
incidentally customers save on their utility bill as well.
The campaign used a variety of communication channels to effectively raise awareness
and educate the residents, the largest sector of utility users, and helped them
to adopt all the simple, good conservation practices relevant in their everyday
life. You too can make a difference for the cause of securing planet Earth.
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