This campaign showcased the various habits and practices of consumers that usually
get less attention in their everyday life. The underlying message: A little more awareness
and concern from the consumers can help a lot to conserve more.
Washing cars, watering gardens, and taking showers are some of the practices where
water could be misused. Likewise, wasting of water when
washing the car or not switching off the lights when they are not needed is equally acts of misusing our precious
resources. Those tips, rendered in a playful cartoon style, were well received and
very much appreciated
by all our audiences; helped in demonstrating better ways to conserve electricity
and water.
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