This campaign showcased the various habits and practices of consumers that usually get less attention in their everyday life. The underlying message: A little more awareness and concern from the consumers can help a lot to conserve more.
Washing cars, watering gardens, and taking showers are some of the practices where water could be misused. Likewise, wasting of water when washing the car or not switching off the lights when they are not needed is equally acts of misusing our precious resources. Those tips, rendered in a playful cartoon style, were well received and very much appreciated by all our audiences; helped in demonstrating better ways to conserve electricity and water.
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