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Strategic Direction

Our Vision

A sustainable innovative world-class utility.

Our Mission

We are committed to the happiness of our stakeholders and promoting Dubai’s vision through the delivery of sustainable electricity and water services at a world-class level of reliability, efficiency and safety in an environment that nurtures innovation with a competent workforce and effective partnerships; supporting resources sustainability.

Our Motto

For Generations to come.

Our Values

• Stakeholders Happiness

• Sustainability 

• Innovation 

• Excellence 

• Good Governance 

Stakeholders

GOVERNMENT

Federal and local.

CUSTOMERS

Contractors, residential, commercial and  industrial.

DEWA People

Top management, middle management. non-supervisory and others.

PARTNERS

Strategic and main partners.

SUPPLIERS & SUB-CONTRACTORS

Strategic, core and basic.

PROVIDERS OF CAPITAL & INVESTORS

Institutional investors both local and foreign/banks, financial services and Independent power producers.


SOCIETY AND FUTURE GENERATION

Environmental organisations, general public and media.

DEWA's Corporate Strategy Map 2021

The strategy map provides a clear visual indicator of how the themes and the four perspectives of the third generation Balanced Scorecard interrelate to each other and form the overall strategy of the organisation.


The map is a visual interpretation of an organisation’s strategy.

It shows a logical, step-by-step connection between Themes, Perspectives and Strategic Objectives. It shows a cause-and-effect relationship from the bottom row (Support, Learning and Growth Perspective) to the top row (Triple Bottom Line Perspective) via Internal Processes and Stakeholders Perspectives.


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Our country is blessed and so are we, living in this good land

Mohammed bin Rashid Smart Majlis

Mohammed bin Rashid Smart Majlis

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