Dubai Electricity & Water Authority (DEWA) | DEWA launches ‘Let’s Make this Summer Green’ campaign to encourage rational use during summer months

To coincide with International Environment Day, Dubai Electricity and Water Authority (DEWA) launched an awareness campaign under the theme ‘Let’s make the summer green.’ The campaign was launched via social media channels, as well as other audiovisual media channels to promote the rational use of electricity and water during the summer months. This includes providing tips in relation to peak load hours (12pm-5pm), setting the AC to 24C, tips for when away on summer vacation, fixing water leaks, and installing drip irrigation systems. The campaign will run from the start of June until the end of August.

DEWA’s Conservation Team organises lectures and field visits to government organisations and departments, private companies, malls, and union centres, to raise awareness in the community about the importance of rational use, as temperatures rise and the holiday season approaches.

DEWA organises activities and workshops in collaboration with the General Authority of Islamic Affairs & Endowment, the Dubai International Holy Quran Award, KidZania, and the Department of Tourism and Commerce Marketing’s Modhesh. This helps children to engage with Hayat and Noor, the characters that represent electricity and water, to encourage their sensible use.

“The Green Summer Campaign is part of our ongoing efforts to establish the foundations of environmental sustainability and support the sustainable development of Dubai by using electricity, water, and natural resources sensibly, to ensure their sustainability for generations to come. We urge everyone to adopt a conscious and responsible lifestyle. These efforts contribute to achieving the Dubai Plan 2021, to transform Dubai into a smart city whose environmental elements are clean, healthy and sustainable, as well as the Dubai Clean Energy Strategy 2050, launched by HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to establish a sustainable model in energy conservation which can be exported to the whole world, and support economic growth without damaging the environment and natural resources. The campaign also supports the Dubai Integrated Energy Strategy 2030 to reduce energy demand by 30% by 2030, and DEWA’s vision to become a sustainable innovative world class utility,” said HE Saeed Mohammed Al Tayer, MD & CEO of DEWA.

“DEWA strives to encourage all members of society to adopt rational use as part of daily life. This is achieved by encouraging customers to reduce their electricity consumption. Through the Green Summer Campaign, we urge everyone to adopt a conscious and responsible lifestyle, and raise awareness about adopting environmentally friendly practices through simple steps,” said Amal Koshak, Senior Manager of Marketing Communications at DEWA.

DEWA managed to reduce water usage over the past seven years through its various campaigns, and managed to save 1,344 gigawatts (GW) of electricity, and 5.6 billion imperial gallons of water, saving AED 841 million, and limiting carbon dioxide emissions by over 715,000 tonnes.

DEWA urges its customers to follow certain guidelines, to rationalise their consumption of water and electricity. These guidelines include using energy-saving light bulbs, efficient home appliances, setting the air conditioning to 24 degrees Celsius, and refraining from using appliances that consume large amounts of electricity during peak-load hours. DEWA encourages the public to use these tips to reduce pressure on the electricity network. The guidelines also include tips for fixing and water leaks and the rational use of water. The guideline is published on DEWA’s website www.dewa.gov.ae and on DEWA’s smart app.