'Every Drop Matters', to raise awareness among Dubai residents on the need to rationalise water use by adopting environmentally-friendly practices to reduce water wastage and ensure its sustainability for generations to come.
This campaign supports DEWA’s development plans and strategies to strengthen the foundations of the environmental suitability in Dubai, which supports the directives of Vice President and Prime Minister and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum, to promote the sustainable and comprehensive development of Dubai.
The campaign also supports the Dubai Plan 2021 to make Dubai a smart, integrated, and connected city whose elements are clean, healthy, and sustainable.
The campaign stems from DEWA’s realisation of the growing importance of Dubai’s water wealth, especially in light of the ongoing fast-paced urban development.
With the lack of drinking water, sources such as rivers and the challenges in groundwater extraction, we provide fresh drinking water as per the highest international standards through desalination.
This contributes to supporting the national efforts to achieve a sustainable future for the residents. The efforts achieve savings in water use.
DEWA managed to achieve impressive results in reducing water use over the past six years through our various campaigns, with a total saving of over 5.4 billion gallons of water.
We will continue to reduce use percentages in the coming years. This will only be achieved through joint efforts and the effective participation of individuals in supporting our efforts to reduce water consumption and ensure its sustainability through responsible use.
Every Drop matters – Use water wisely.