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DEWA the Brand

DEWA’s brand is the product of many different factors that create an overall, evocative impression of our company in the minds of both customers and employees.


DEWA’s brand represents what DEWA is all about for the people who matter most to us: our employees, customers, potential customers, partners and suppliers, and the community.


It’s all about the way people think, feel and act - and the way their senses react - when interacting with DEWA.


Understanding DEWA Logo:

Understanding DEWA Logo

The circle, an ancient and universal symbol of unity and wholeness and always represented the earth and the life of all forms. DEWA’s new logo with its three circles reflects the various energy levels within the circle of life.

Life can be defined in many ways, but scientifically, life at its essence is a mechanism that transforms energy into order, the new logo symbolizes the harmonious relationship DEWA cultivates between the Environment-the Earth (green circle), Water (blue circle) and Power (red circle).

The distinct but interconnected sources of energy represented by the circles evolving together in synchronized movement, their harmonious interaction expresses in a clear and evocative image DEWA’s brand identity and it’s vision, promise, message and personality


Our country is blessed and so are we, living in this good land

Mohammed bin Rashid Smart Majlis

Mohammed bin Rashid Smart Majlis

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