Concept of "edutainment."
After spending close to a decade championing the conservation of electricity and water on behalf of DEWA, Sparky and Splashy, the two lovable animated characters are passing on the baton.
Based on this, Dubai Electricity and Water Authority has launched the new generation of cartoon characters that will continue the march of "Sparky" and "Splashy" to establish the concept of conservation among the younger generations.
The launch of the new characters “Hayat and Noor" which they symbolize for electricity and water, are considered a successful step in the framework of the DEWA’s efforts to involve children in the awareness campaigns, and in the framework of the concept of "edutainment".
Consequently, the emergence of the new characters highlights the extreme importance of electricity and water conservation that Dubai aims for, also highlights the great eagerness to inform the public on the global trend of different age groups.
Our new characters “Noor and Hayat” beside as well as their friends, the conservation champions Hamad, Dana, Adam, Maria and Amin, will cover conservation and educational aspect in a fun and exciting tone that's relevant to today.
The achievements of the last 10 years will now be taken a notch up. And you will be a part of it.
Get to know our friends:
Noor’s superpowers come from the sun’s rays. This solar power allows him to create energy. It also helps him to control energy and electricity. Noor loves to play football. He also enjoys helping others and going on adventures! But Noor can be reckless at times!
Since Noor receives his power from the sun, he can become vulnerable if his powers diminish and he is unable to recharge.
Hayat’s superpower is the ability to control water. She uses this power to do things that help protect water like keeping it clean, and making sure it is not used carelessly or wasted. She can turn a single drop of water into a waterfall! This amazing power can provide for many people! It can also help Dubai grow into a greener and more fertile land.
Hayat is both creative and brave. She loves water activities like sailing. Her favorite sports in Dubai are the Dubai Creek, the Dubai Aquarium and the Dubai Mall Skating Rink. Just like us, Hayat’s gets weak, when she is dehydrated or in the sun for too long.