Our Brand

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Dubai Electricity & Water Authority

Our Brand

Our Purpose

To be perceived as a Lifestyle Provider

This definitely reflects on power consumption and money involved for all parties concerned in the construction process. The heat and humidity of Dubai causes a higher rate of power consumption due to the high usage of air conditioning systems.

Our Values

We believe sustainable happiness can be achieved only when you are driven by core values that form the pillars of your corporate culture.

Sustainability
Innovation
Excellence
Stakeholder Happiness
Good Governance

Brand DNA

To be perceived as a smart lifestyle provider

The brand DNA for DEWA, in addition to the big idea and brand values - should help drive all communications forward. The brand DNA visually represents the essence and personality of the brand spirit.

Personality
HH Sheikh Mohammed Bin Rashid Al Maktoum
Visionary, Leader, Genuine, Ambitious
Architecture
Burj Khalifa
Animal
Bees
Efficient, Collaborative
Transport
Electric Vehicle
Sustainable, Innovative, Performance
Texture
Silk
Soft, Fluid, Reliable
Activity
Sailing
Energitic, Team Work, Emirati Pride
Object
Smart Meter
Responsible, Aware
Drink
Water from the source
Nature, Refreshing, Pure

Brand Identity

We are constantly innovating and adopting the latest technologies to improve people’s lives in more ways than imaginable and provide them with the ultimate happiness experience in a sustainable environment.

The circles symbolises different levels in the greater circles of life. Life can be defined in many ways, but scientifically, life at its essence is a mechanism that transforms energy into order, and this logo symbolises the harmonious relationship DEWA cultivates between Earth (at the centre), the environment(green circle), water (Blue cirlce) and energy and power (red circle).

The distinct but interconnected sources of energy represented by the circles evolve together in a synchronised environment. Their harmonius interaction expresses, in a clear and evocative image, DEWA’s brand identity and our brand vision, promise, message and personality

Water

Water is essential for life to begin, grow and evolve. The spreading ripple on the water’s surface evokes the dynamic movement of energy through life in a flowing and harmonious way

The Environment (Earth)

The green circle symbolises the environment and the living Earth; it evokes the importance of the environment in the system of energy distribution, and it reminds us how crucial effective quality management is in determining the way natural resources are distributed and managed, and it highlights the direct impact on environmental protection

Energy and Power

This represents the different fields of energy on our planet, as well as the circles of energy around the sun. It symbolises natural energy forces and their distribution

Brand Timeline

Dubai Electricity and Water Authority (DEWA) was created in 1992 as a result of the merger of the Dubai Electricity Company and the Dubai Water Department.

1959
1992
2010
2013
2018

Brand Sonic

Hear who we are

Innovation lies at the heart of everything we do, and our commitment to sustainability is reflected in our unique DEWA Sonic, our audio brand identity, that utilises distinctive musical instruments to convey our vision, values and the pride of our national identity

With diverse instruments in harmony, we have created our own brand sonic, which conveys our values as an organisation committed to consolidating sustainability, authenticity, excellence, and innovation. This solidifies our journey in shaping a green future. #DEWA #DEWAsonic