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Dubai Electricity & Water Authority
6 May 2013

DEWA launches Carbon Footprint campaign

Dubai Electricity and Water Authority (DEWA) has launched its Carbon Footprint campaign, to support the Green Economy for Sustainable Development initiative to foster sustainable living across the Emirate. Reflecting DEWA’s strategy to reduce carbon emissions and conserve natural resources, this new campaign seeks to raise awareness of responsible energy consumption, while encouraging environmental best practices and reducing carbon emissions. Conservation and environmental protection have become a key part of DEWA’s corporate culture, seeking to share these values with its customers. Rising energy consumption is one of the leading causes of carbon emissions, which causes damage to the planet by increasing global temperatures and causing sea levels to rise. The Carbon Footprint campaign seeks to minimise excess energy consumption by encouraging responsible electricity use. “Every year, DEWA launches a range of initiatives to foster sustainable development across Dubai, while enhancing the emirate’s standing as an international example for conservation and environmental protection. DEWA works with diverse sectors and communities to raise environmental awareness and identify effective solutions to the problem of global warming. The Carbon Footprint campaign is vital to the reduction of carbon emissions by educating our customers on responsible electricity consumption – contributing to a brighter, greener future,” said HE Saeed Mohammed Al Tayer, MD and CEO of DEWA. The Carbon Footprint campaign enables DEWA to effectively share its values with customers. As part of the campaign, DEWA statements will list facts and figures about how much carbon emissions each customer’s monthly energy usage generates. This campaign aims to raise awareness and encourage customers to reduce their carbon footprint in line with the Dubai Integrated Energy Strategy 2030, which aims to reduce demand for energy by 30% in 2030. DEWA is encouraging its customers to reduce electricity consumption, and use green products, such as energy-efficient light bulbs and eco-friendly appliances that reduce energy usage.