Dubai Electricity & Water Authority (DEWA) | DEWA partners with Brand Dubai to realise the vision to transform Dubai into an open museum

• Creative projects for the Dubai Art Museum initiative to be launched as part of agreement

• Collaboration features projects to be implemented in several phases across Dubai

• Saeed Al Tayer: We are committed to participating in highlighting the cultural achievements and unique characteristics of Dubai as a city that celebrates creativity

• Mona Al Marri: Agreement aligned with our strategy of working with key partners to launch value-added projects that enhance Dubai's profile as a model for future cities

The Dubai Electricity and Water Authority (DEWA) has signed an agreement with Brand Dubai, the creative arm of the Government of Dubai Media Office, to implement projects that enhance the aesthetic ambience of Dubai. The move supports the shared vision and integrated strategies of both organisations to enrich the cultural and urban landscape of Dubai. According to the agreement, a number of creative projects and artworks will be implemented in buildings and facilities that belong to DEWA in key locations in Dubai.

“We are committed to the vision and directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to convert Dubai into an open museum that shows Dubai’s unique character as one of the world’s fastest growing and culturally diverse cities. We are pleased to partner with Brand Dubai, the creative arm of the Government of Dubai Media Office, to beautify Dubai’s landscape. This will be done by painting murals on the walls of a number of DEWA’s sub-stations. These murals will show the cultural achievements, diversity and character of Dubai as a city that celebrates culture and the arts, and where authenticity integrates with modernity," said HE Saeed Mohammed Al Tayer, MD & CEO of DEWA.

"This collaboration supports our shared vision about the importance of creativity as a human value that supports the development process. This also underlines the role of arts in making individuals and society happier. Dubai Government is interested in creativity as a human and cultural value and this is why we are painting these sub-stations. It shows the artistic and cultural diversity of the Emirate in murals painted by some of the world's leading artists. The move also supports Brand Dubai's efforts to convey positive messages about Dubai's culture, values, and unique identity through the works of art it carries out throughout Dubai,” added Al Tayer.

HE Mona Ghanem Al Marri, Director General of the Government of Dubai Media Office (GDMO) said: "The agreement with DEWA, which builds on a long-term partnership between the two organisations, is aligned with our strategy of working with key organisations to launch value-added projects that enhance Dubai's profile as a global model for future cities. DEWA has always set an example in supporting quality projects and initiatives focused on infusing a new creative energy into Dubai’s urban ambience,” said Al Marri.

"Creativity is an important aspect of the various projects that have made Dubai a unique global city. Integrating artistic and aesthetic experiences into its development projects is a vital part of Dubai’s effort to spread happiness in society and provide its residents with a unique quality of life. Our collaborative projects seek to both humanise and invigorate Dubai’s built environment and public spaces with elements that appeal to people’s sense of beauty and imagination. We are delighted to work with a leading organisation such as DEWA and look forward to new opportunities to highlight Dubai’s distinctive character in innovative ways,” added Al Marri.

Brand Dubai, the creative arm of the Government of Dubai Media Office, develops a range of initiatives to tell the story of Dubai’s unique culture, values, identity and aspirations. It develops initiatives aimed at enhancing the look and feel of Dubai to reflect its emergence as one of the world’s most developed, fastest growing and culturally diverse cities. Brand Dubai’s initiatives are aligned with the directives of Vice President and Prime Minister of the UAE and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum to transform Dubai into an open museum, and promote aesthetic excellence and innovation, in partnership with government entities, developers, artists and designers. Brand Dubai develops, launches and implements projects focused on the creative side of Dubai's development and its rise as a global hub for creativity and innovation.