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Dubai Electricity & Water Authority
17 April 2013

DEWA signs MoU with BSH Bosch and Siemens Home Appliances on promoting eco-friendly products

The agreement acknowledges role of private sector in promoting sustainable solutions Dubai, United Arab Emirates, April 17, 2013: On the sidelines of Water, Energy, Technology and Environment Exhibition WETEX 2013 that is organized by DEWA under the umbrella of the Dubai Supreme Council of Energy, DEWA signed a memorandum of understanding with BSH, a company specialized in the provision of home products and appliances. Under the memorandum, BSH Bosch and Siemens Home Appliances will promote environment friendly products and sustainable solutions and raise awareness of issues of sustainability among its customers in Dubai. DEWA shall provide support for promotional campaigns carried out by BSH in green products. Commenting on the agreement, Waleed Salman, EVP-Strategy and Business Development, DEWA said: The agreements we have signed embrace all economic sectors that are concerned about rationalizing consumption either directly or indirectly. Through this agreement, we are targeting the end-users directly to change the energy consumption patterns to maximise conservation. Under the MoU, BSH will cooperate with DEWA by participating in all sustainability campaigns organized by DEWA and providing advice to end users on energy conservation and encourage purchase of environment friendly products such as refrigerators, washing machines, dish washers and cooking as well as food preparation accessories, vacuum cleaners, irons and personal care products. In the same context, the company will conduct awareness programs on sustainable electronic and eco-friendly devices for the staff of DEWA. On his part, BSH's CEO , Mark Saunders said: We are proud to be part of the campaigns on environmental sustainability undertaken by DEWA. We are confident that this cooperation will bring a lot of success for our operations in the region through strengthening our social responsibility towards the community in the UAE. WETEX 2013 has become one of the most prominent exhibitions on electricity, water, environment and energy in the world as it is today a landmark event discussing the best practices for energy management and its challenges and providing energy sources and their diversification.