Dubai Electricity & Water Authority (DEWA) | UAE National Day 2019

Dubai Electricity and Water Authority (DEWA) has launched the #ForeverAmazingUAE campaign to highlight the UAE’s tolerance and noble values originating from its authentic Emirati identity and the modern achievements of the UAE under its wise leadership, in celebration of the Union and the 48th National Day in the UAE.

The campaign included a video on tolerance, love, and brotherhood instilled in Emirati identity. It shows local features related to national heritage through a family browsing in the UAE’s markets and landmarks, while also demonstrating DEWA’s achievements as one of the largest supporters of the country and its citizens. The campaign used sign language in its YouTube video to express the campaign’s slogan. The video is available on DEWA’s official YouTube account ‘DEWAOfficial’. As part of the campaign, DEWA launched a social media competition from 25 November to 5 December 2019 on the video, where one can answer the quiz and win valuable gifts.

“#ForeverAmazingUAE campaign underlines the highest meanings of UAE’s national identity and our belonging to the Union that was consolidated by the late Sheikh Zayed bin Sultan Al Nahyan and the late Sheikh Rashid bin Saeed Al Maktoum. It also emphasises the people’s keenness on preserving our ancestors’ heritage and the nation’s gains. The people of the UAE are champions, authentic and unified under one flag, having inherited this from their ancestors,” said HE Saeed Al Tayer, MD & CEO of DEWA.

“The UAE’s comprehensive development has become a source of inspiration to other countries regionally and globally. This is built on the foresight of our wise leadership’s vision that embraces creativity and innovation in all fields. In just a few years, this young nation has become a role model for embracing endless possibilities. His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, once observed, ‘The word impossible does not exist in our dictionary. It is not part of our vision and will never be part of our future.’ The UAE tops global indicators in various areas. DEWA is honoured to be part of these global achievements, which make every Emirati and resident proud,” added Al Tayer.

“DEWA’s video on the 48th National Day shows the development of the UAE over the years and the Emirati lifestyle, heritage and culture. The video also shows Emirati hospitality and the cohesion between the leaders and their people. #ForeverAmazingUAE campaign is special as it coincides with the Year of Tolerance 2019, which embodies the UAE's approach in consolidating the values of tolerance, transparency, brotherhood and co-existence. The Year of Tolerance is an extension to the Year of Zayed 2018, as it carries the values, that the late Sheikh Zayed bin Sultan Al Nahyan, may his soul rest in peace, was keen on instilling among the people of the UAE, and which our wise leadership continues. This will keep the UAE flag high and maintain the authentic Emirati identity, as well as the values instilled among us for future generations,” said Al Tayer.

#ForeverAmazingUAE campaign featured a wide range of activities and events, including visits by DEWA employees to the homes of Sheikh Zayed Housing Programme residents, which are then decorated with UAE flags and residents are given national souvenirs. The Conservation Team also conducted a series of field visits to offer advice and familiarise citizens with best practices in rationalising water and electricity. DEWA’s buildings and offices were decorated with the #ForeverAmazingUAE logo.