dewa-honors-partners-in-success-during-summer-and-the-holy-month-of-ramadan

Dubai reinforces community awareness and stresses the importance of conservation through various awareness activities across commercial centers and mosques Dubai Electricity and Water Authority (DEWA) organized a ceremony today to honor its partners-in-success in the awareness campaigns on energy conservation which ran during the Summer months and the Holy Month of Ramadan. Among those who were honoured during the ceremony were some of the leading malls in Dubai, Union Cooperative Society and Department of Islamic Affairs and Charitable Activities. On the occasion, HE Saeed Al Tayer, Managing Director and CEO of DEWA, said: “We launched our conservation campaigns in line with the Dubai Government strategy to achieve environmental and sustainable development and reinforce the role of DEWA in increasing awareness and educating the community. The fruitful cooperation between different departments and establishments in the Emirate, especially in the conservation of energy campaign, has gone a long way in preserving our precious natural resources. This conservation constitute one of the most important themes that underline our actions and is also one of the key environmental issues across the globe.” “Working on increasing the level of awareness, especially on conservation as an essential behavior in our daily lives, can’t be achieved by individual effort. All institutions and individuals have to come together to strengthen and promote the culture of conservation for a better life and future for our next generation,” added HE Al Tayer. Amal Koshak, Senior Manager -- Demand & Tariff Management at DEWA, said, “DEWA works throughout the year on increasing the level of awareness among individuals and institutions in the community. Without the participation and the support of various institutions in our society, we can never achieve the desired results. The fruitful cooperation that we have seen during the summer months and the Holy Month of Ramadan between the institutions and establishments proves that collective work is the basis of progress and advancement in our communities and our state.” DEWA has launched its Peak Load Conservation campaign “Give your household appliances a break in afternoons” during the Summer to educate individuals about their pivotal role in the protection of natural resources and to avoid using electrical appliances during peak afternoon hours. The innovative campaign takes critical environmental messages to the consumer in a friendly and informative manner. As part of the campaign the household appliances were brought to life in the form of animated cartoon characters and delighted at the opportunity of taking a daily break between the hours of 12 noon and 5.00 p.m. Some of the largest shopping centres and malls in the Emirate, including Dubai Mall, Mall of the Emirates, Mirdif City Centre and Deira City Centre cooperated by allocating space to showcase the campaign in an innovative way. The Dubai Mall also supported the campaign by spreading the message through posters across various strategic locations within the mall. During the Holy Month of Ramadan, DEWA organized a series of awareness activities by way of “Reduce your consumption, to gain your deeds” campaign that was launched across various advertising media. As part of field activities, specialized teams held lectures and interacted with audiences concerning the conservation campaign and educated the community on conservation of natural resources and stressed the importance of these practices. Also, there were religious and social engagement initiatives at all branch of Union Cooperative Society in Dubai and across various mosques in collaboration with the Department of Islamic Affairs and Charity Activities. Besides this, DEWA also participated and took part in the Ramadan Tent in cooperation with the Department of Tourism and Commerce Marketing.