DEWA Neighbourhood Campaign: Raising Awareness on Energy Consumption in Dubai

Campaign continues for third consecutive year Dubai Electricity and Water Authority (DEWA) has launched its Neighbourhood Campaign for the third year running. The campaign aims to raise awareness about the importance of water and electricity conservation to protect the environment. It has received widespread positive response from residents in Dubai, and is now expanding to other parts of the Emirate. As part of the Neighbourhood Campaign, a team from DEWA is visiting residential communities throughout Dubai in a specially-designed bus to communicate the awareness programme and inform residents as to how they can save electricity and water. “This initiative falls under DEWA’s strategic plan to educate Dubai’s inhabitants about the importance of energy consumption by explaining how we all can protect our resources to build a sustainable future for generations to come,” said HE Saeed Mohammed Al Tayer, MD & CEO of DEWA. “In order to achieve sustainable development, it is essential to manage our natural resources responsibly, using environmentally-friendly techniques as part of a comprehensive system that improves both energy and the environment. Therefore, we must enlighten everyone about the importance of conserving energy and improving efficiency based on international best practices, which create real tangible improvements.” Through the Neighbourhood initiative, DEWA’s conservation team is offering expert advice and simple tips to families and children: encouraging them to protect the environment by using electricity and water responsibly. Residents are invited into the specially-designed Neighbourhood Bus, to attend interactive presentations from DEWA on practical means of conserving natural resources. During the programme, DEWA is distributing free samples of energy-saver lamps and water-saving devices to the public. “DEWA‘s Neighbourhood campaign is rolled out throughout the year as part of its goals to guarantee a safe, successful and sustainable future for generations to come. DEWA has undertaken the task of relaying such an important message by identifying innovative and efficient ways to reach various members of the community and spread awareness; thereby setting the standard for responsible behaviour in their daily lives,” said Amal Koshak, Senior Manager of Marketing Communication at DEWA. “This programme reaches out to children and adults on an equal level. We have found that it’s important to educate children at a early age about the importance of energy-efficient consumption, because this awareness and eventual behaviour will grow with them to adulthood and positively-impact their contribution to society, both now and in the future,” said Koshak. DEWA has put in place a time table for visits around Dubai, in order to reach the maximum number of residential communities, mosques and shopping malls. The Neighbourhood Campaign includes a variety of programmes aimed at reaching a large number of the community on ways of managing energy consumption.