Dubai Electricity & Water Authority (DEWA) | DEWA receives delegation from Dubai Police to exchange experience and expertise

The Marketing and Corporate Communications Division of Dubai Electricity and Water Authority (DEWA) has received a delegation from Dubai Police at its headquarters in Zabeel East, as part of its efforts to further strengthen collaboration with all government organisations. The visit reinforces the existing close ties work between the two organisations, in accordance with the vision and strategy of Dubai Government, in addition to reviewing the tactics, adopted technologies, and administrative operations of DEWA’s Marketing and Corporate Communications, one of the most dynamic divisions across Dubai Government’s organisations. Khawla Al Mehairi, VP of Marketing and Corporate Communications, Fatma Aslam, Manager of Sustainable Consumption, Sultan Al Zaabi, Project Manager of Conservation, Outreach and Engagement, Mohammed Bindemaithan, Assistant Manager of Planning and Special Projects, and Yousuf Al Qaseer, Senior Executive of Quality and Excellence, received the delegation, which included Captain Ahmed Al Haj, Lieutenant Saeed Al Katbi, Lieutenant Issa Al Suwaidi, Fadi Nabil, and Corporal Jebreel Yousuf. Khawla Al Mehairi provided an overview on the division and gave a presentation to the delegation about DEWA’s vision, mission, and corporate values, as well as the organisational chart for the division and its channels for conventional and digital corporate and marketing communications, both internally and externally. The presentation also shed light on tactics and mechanisms for organising local and international events. “The Marketing and Corporate Communications Division contributes effectively to building the brand equity of DEWA at both local and international levels, by raising awareness and driving the positive participation of concerned parties. We consistently establish interactive communication channels with all community segments, and launch integrated frameworks, and sustainable and eco-friendly initiatives to contribute to the community, environment and growth of Dubai,” Khawla Al Mehairi, VP Marketing and Corporate Communications. Fatma Aslam delivered a presentation on the external communications, and the implemented internal marketing communication methods to engage with staff via emails, eNewletters, and the Al Masdar magazine. Sultan Al Zaabi provided an overview on DEWA’s conservation programmes and initiatives, which aim to raise awareness on electricity and water conservation amongst the community. A presentation on the tactics and mechanisms for organising local and international events was delivered by Yousuf Al Qaseer. The delegation expressed their admiration of the division’s achievements in the areas of public relations, media, marketing, and internal and external communications. They also praised the success of the division in communicating effectively and efficiently with various concerned parties, including community, government, customers, employees, and strategic partners.