17 October 2019
Dubai Electricity and Water Authority (DEWA) is pleased to continue its support of the Dubai Fitness Challenge as the main exclusive partner for the third year. Since its launch three years ago, Dubai Fitness Challenge has succeeded in changing the lifestyle of many of those in Dubai, by encouraging them to follow a healthy lifestyle by regularly exercising, and making sport an essential part of the culture of Emirati society. This also supports the Dubai Plan 2021 to make Dubai a home for educated, cultured and healthy individuals. With the support of our wise leadership and the guidance of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council of Dubai, Dubai Fitness Challenge has contributed to motivating community members to improve their quality of life by taking care of their health and keeping fit and active throughout the year. This promotes a positive environment and enhances the health and happiness of the community in Dubai, as sports has a huge impact on self-discipline and positive thinking. It also fosters a spirit of tolerance, coherence and inclusiveness among different segments of society.
As part of its Corporate Social Responsibility, DEWA is committed to being an integral part of the success story of this world-class initiative by providing participants with all that is necessary for the diverse events and sports festivals over the course of one month. We are confident that the challenge will continue to motivate residents to ensure sports become part of their daily schedule, to contribute to making Dubai one of the most active cities in the world.