09 Feb 2024
DEWA’s virtual employee ‘Rammas’ enriches customers’ experience using generative AI
Dubai Electricity and Water Authority (DEWA)’s virtual employee ‘Rammas’, which uses generative Artificial Intelligence (AI), enriches the customer experience thanks to its superior ability to interact with users, better understand their needs and enquiries, and respond promptly and accurately in both Arabic and English, while ensuring a safe and practical experience. DEWA is the first utility globally and UAE government entity to use generative AI to interact with customers and answer their queries.
In 2023, Rammas answered 1,835,179 enquiries, an increase of 39% compared to 2022, when he answered 1,319,708 enquiries. Since its launch in 2017, Rammas has responded to more than 8.5 million enquiries through DEWA’s various communication channels.